Why Customer Experience Is Vital For Businesses – Interview With The Freelance Entrepreneur Podcast

I have had the pleasure to be interviewed by Daniel Jenkins, host of The Freelance Entrepreneur Podcast on his show, where we talked about why Customer Experience is vital for businesses.

Steve Jobs once famously said that “you start with the customer experience and work backwards…”, but what exactly is meant by customer experience?  Is it really that important to a business?

In this episode, Ilenia Vidili of The Smarter Crew, explains the basics of customer experience and why it is a vital consideration when trying to grow your customer base.  We also talk about how ensuring that a customer has a good interaction with your company can turn them into a powerful advocate for your business.  Sometimes this can be something as simple as simply giving the customer what you promised them!

The top takeaways from this episode for me:-

1. Leaving customers with a positive experience can result in them telling others and creating a snowball effect; and

2. One of the key words to build a positive customer experience is “trust”.