ABOUT ILENIA
Ilenia Vidili is a customer-centricity advisor, international keynote speaker and accomplished author
However, here is what you really need to know about her: Ilenia has worked with numerous brands to help them sharpen their customer focus, streamline processes, and find practical ways to put their customers at the center of their operations – which resulted in customer loyalty and greater profitability.
Over her tenure in the corporate world, she conducted corporate marketing for NEC, Bayer, ARM, and a broad range of start-ups. This allowed her to gain a deep understanding of consumer behavior while realizing that the gap between what customers wanted and how companies served customers was far too wide. Today, she helps businesses close those gaps by helping them think differently, turn product mentalities into people mentalities, and create more value for their customers.
There isn’t any other factor that offers a better ROI than listening to people who buy from you and serving them the way they want. In fact, customer-centric companies are 60% more profitable than companies that don’t focus on customers. Through her advisory, masterclasses, and speaking services, Ilenia is able to pinpoint the internal and external challenges businesses face when interacting with their customers and show her clients the right tools, best practices, and strategies to implement customer-centricity successfully.
When your time, effort, and energy as a business are focused on serving customers better, making them feel important, and caring for them beyond selling them products and services you create a strong foundation of lasting relationships, loyalty, and greater profitability.
Ilenia is passionate about giving global keynotes in multiple languages on embracing customer-centricity as the key to unlocking the future of businesses. She’s inspired leaders and C-level executives of the likes of Coca-Cola, L’Oreal, Savills, and Harrods. She guest lectures at universities around the world.
Having lived and worked in many countries, she holds a global perspective on today’s crucial business challenges. Ilenia believes that there has never been a more critical time for change. In times when products and services are being replaced at lightning speed, companies are being disrupted by other companies day after day and customers with clear expectations and priorities are more empowered than ever – no matter how great products are, businesses are in need of a strong customer culture, commitment, and the alignment of everyone in the organization to put the customer at the center.
She is the author of Journey to Centricity: A Customer-Centric Framework For The Era of Stakeholder Capitalism, a definitive roadmap for leaders to transform into truly customer-centric companies. The foundation of her book is her successful customer-centric framework that is used as a blueprint by companies around the world. She holds a BA (Hons) in International Business Strategy and she recently obtained a certification from Harvard University in “Rhetoric: The Art of Persuasive Writing and Public Speaking”. She is soon to become a LinkedIn Learning instructor on two topics: customer trust and customer-centricity.
Driven by bringing humanity to business, Ilenia’s mission is to see a brighter future where companies embrace a higher purpose, create value for all stakeholders, and contribute positively to society. She advises decision-makers to connect their minds and hearts when leading businesses.
Ilenia was born in Italy, precisely in Sardinia – yes that beautiful Italian island with crystal clear sea waters. She lived in Spain and South East Asia for four years combined. Then in Cambridge, UK for nearly 10 years where she graduated from university and worked in various multinationals and start-ups, but also where she decided to leave her corporate career to pursue her dream of becoming a successful entrepreneur, traveling around the world, and enjoying life on a deeper level.