Over the past three years Estée Lauder—a titan of the global beauty industry—has lost $100 billion in market value, watched its stock plummet 78% from its 2022 peak, and seen earnings collapse by 60%. This is not a fairytale, it’s reality!

Tesla’s crisis isn’t just about sales figures. It’s about what happens when a company becomes inseparable from its CEO’s identity. Once the world’s most valuable car brand, Tesla is now facing a self-inflicted trust crisis.