Leader Insights | Evolving Customer Sentiments with Ilenia Vidili

This article was originally published on Digit.fyi

Customer-centricity advisor Ilenia Vidili discusses the key trends in consumer sentiments and behaviour ahead of the fifth annual DIGIT Leader Summit.

The world has never been static and customer sentiments have always evolved in reflection of the changing nature of society. But a year of massive social upheaval has caused some of the largest shifts in consumer behaviour in a generation.

While coronavirus has had a profound effect on society, many of the changes began before anyone had heard of Covid-19. Digital transformation and declining trust in institutions were largely accelerated, not created, by the pandemic.

And ultimately, these were accompanied by increased social isolation, along with growing health and safety concerns. One of the end results of these trends is the rise of the purpose-driven, values-led consumer.

Read the full article here.

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