How is a new electric automotive brand keeping ahead of the curve? A successful customer experience example by Polestar
This article was originally published on CEOWORLD magazine.
While tech giants such as Airbnb, Amazon, and Uber keep raising the bar on successfully delivering their customer experience, the automotive industry has been lagging behind due to its resistance to adapt to the digital consumer. The automotive sector of the future can be very different from that of the past and of today. Those car brands that are eager to remain relevant to the digital consumer are going to be able to make the next age of mobility.
As a Millennial, in 36 years of my life, I think I entered a car dealership only once. How are car brands interacting with consumers like me who expect nothing less than a reliable and hassle-free service, personalised omni-channel communication, a fully digital experience and real-time social-media interactions? As I am currently writing my book on customer-centricity, I am interested to know how Polestar, a Swedish new electric car brand owned by Volvo, is doing in this regard. Tim Heldmann, Chief Marketing Officer, shared how Polestar is putting their customers at the centre of their business strategy and enhancing customer experience through connectivity.
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